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BlogWhy use sales training mobile apps to train your sales team?

Posted by Nash Ogden | March 20, 2014 | iPhone App Development, Mobile App Development, Mobile apps

Why use sales training mobile apps to train your sales team?

Why use sales training mobile apps to train your sales team?
After all the years of education when you finally land in a job, how would you feel if you were to attend a classroom training again? Leave alone the newly inducted employees, imagine educating the experienced employees of your company with a blackboard and a chalk piece! There’s no much difference in using a whiteboard and a marker pen as well. Today, even the older generation has adapted itself to the latest technologies, such as smart mobile phones and tablets. Whether it be communication or it be entertainment, people quickly learn and start using the latest of the technologies. With every one of the employees having his/her own smart mobile device, why not take advantage of the trend and use it to train them in the latest marketing strategies. Training mobile app for sales teams can work wonders for a company. Providing training using the latest digital technologies can not only increase the curiosity among the trainees, but also help them learn some of the complex concepts with ease. The multimodal ability of mobile apps enable employees to enjoy every training session. With mobile apps, employees can literally view examples, or even try mock-ups in the business environment. The traditional ways of training the sales teams are often boring and cumbersome. On the other hand, providing them with attractive stuff, such as videos, live models, and hands on training would prove to be very useful, when they are onto the job. Today’s business world is undergoing rapid changes. Especially those that utilize the digital marketing techniques face the utmost challenges. For instance, recently Google has been repeatedly updating its algorithms in order to prevent spamming of the internet. It is indeed an appreciable effort, however, the hundreds and thousands of online marketers that have been utilizing the established methods of online marketing are now in a fix. Although Google provides quite a lot of information on how to succeed in online marketing without spamming the internet, not many of the marketing personnel get to grasp it. Employees often look up to the management of the concern for guidance on how to go about. Expecting every one of the employees to be proactive isn’t a wise thing to do. In an organization where hundreds of employees work in a marketing team, it is very difficult to provide training in a personalized manner. Leave alone the crammed training sessions, how would you ever keep track of employees’ progress? How would you know that they have done their homework and are ready to go to the next level in marketing? Mobile apps designed to train the sales teams are the perfect solutions to provide your employees with the best training in marketing. A mobile app designed specifically for training programs could be highly beneficial, when it comes to tackling the fast changing marketing arena. Although the example given here is about online marketing, every industry has its own marketing tactics and production techniques. Developing a custom mobile app to train the employees is the right way to go. Mobile applications can include textual information on the topic along with graphical representations of the market scenario and video tutorials if necessary. Mobile apps can also enable employees to perform mock up tasks and submit them to the trainer for evaluation. It is easy to keep track of the progress of individual employees and provide special attention to those who find it difficult to understand the processes. Imagine that your company has just released a new product for which your marketing team will have to generate momentum, they need to understand the product in order to explain its advantages or how it works. Creating a brochure and videos of the product along with explanations would help marketers understand the uses and benefits of the product. Having a thorough understanding of the product will enable them to discover new marketing methods for the product. And if employees had access to all of the information on their mobile phones or tablets, they would feel very confident in the marketing process. Providing a communication software, such as chat in the mobile app would enable them to interact with the trainers in a personal way and get the right answers, in case they have doubts. The growth of any business lies in identifying talented employees, encouraging them, and retaining them. It is often very difficult for many employers, when it comes to recognizing the talents of individual employees. Mobile apps can pave way to identify the real talents. Since it is possible to keep track of the performance and the skills of individual employees using mobile apps, it is easy to identify employees with special talents. Sales training apps can be used not only to train the teams once in a while but can be used to keep the members of teams informed about the latest changes, achievements of other teams. The mobile app can even be used to conduct a contest within the company to check the coordination of the team members and their caliber. Learning is a continuous process and mobile apps can help you impart knowledge to your employees to achieve better production, sales, and profits. While the uses of sales training mobile apps are many, it also depends on the skills of the mobile app developer. Today it is possible for anyone to develop a mobile app even without the basic knowledge of programming languages. There are also a number of freelance app developers out there that can provide mobile applications at a fraction of the cost charged by standard app development companies. While all things are possible in this age of digital technology, there is a vast difference in the quality of the products as well. A standard mobile app developer will follow the industry standards right from the beginning till the app is deployed in the business environment. You can also rely on standard app development companies, when it comes to updates or maintenance of the mobile app.

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