Wallaroo Hats is an Australia-based fashion brand exclusively focusing on hats. The brand, since 1999, has been in the scene as one of the sought after brand for fashionistas in Australia, USA and other European countries.
Wallaroo Hats is known for its products which are purpose-driven and up to date in fashion. The fashion brand focuses on a social cause of spreading awareness about skin cancer prevention.
Though the brand has a significant fan base in the eCommerce domain, a lion’s share of their business happens with wholesale buyers whom they meet through offline sales efforts like expos and tradeshows. So, they wanted to create an app with more of B2B DNA that helps in connecting with wholesalers better.
The app’s purposes were to:
With wholesale audience in mind, we created an iOS app with B2B eCommerce design philosophy. The UI and UX were fabricated in such a way that it resonates with the wholesale crowd.
The app accommodates all the products in Wallaroo’s ever-expanding portfolio. As B2B customers expect detailed information, provisions for showcasing even a minutest of details of products were created.
For a zippy product finding experience, category-based search and predictive text input search bars were developed. The search was complemented with advanced search criteria like gender, age group, colors and patterns which narrows down the search effort of users.
The offline connectivity feature solved the problem of enabling sales executives to showcase products with or without internet connectivity. Whenever a salesperson is online, the app syncs all the updates made in the portfolio so that they are available in local devices (iPads) even in offline mode.
Adding to this, the app was facilitated with offline order placement feature which ensures that no orders are missed. Once the device connects to the internet, orders placed offline will be updated to the server. This helped salesperson put up at expos place order no matter what the status of internet connectivity is.
Salespersons can create new users in a flash to place orders. Once an account is created, the entire portfolio of Wallaroo Hats will be updated providing the user full access to the products.
Salespersons were given exclusive PIN numbers to login which indicates her/his location, orders won and follow-ups. This feature proved effective in tracking individual performance and eventually team-wise, and month-wise performances.
Every conference or expo a salesperson attends is given an exclusive PIN number which makes it easy for managers to keep track of orders placed in every event. These records help administrators to find out expos that are most profiting.
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